“Let them build a code-compliant hotel that is three stories high. It is a very good feeling,” said Darian Bojeaux, an attorney who has lived in the city for 35 years and signed the petitions launching a special election. You can sit at a sidewalk café in Beverly Hills and look across the street and see the hills.
It is very nice to be around low-rise buildings. “The area is charming and beautiful right now, and, if and when they are able to put that project out there, it will not be. However, Cheval Blanc opponents want to keep that small town vibe. Several of them are owned by LVMH, whose revenues last year totaled $87 billion. The pedestrian-friendly, three-block area starts with Two Rodeo Drive, a faux European-style curved street with several clothing and jewelry boutiques, and then stretches north past luxury brands that are building bigger boutiques, including the new 30,000-square-foot Chanel store, Fendi, Dior, Louis Vuitton, Burberry, Tom Ford, Loewe, Giorgio Armani, Gucci, Loro Piana, Prada, Ralph Lauren, Saint Laurent and Versace. Photo by Brica Wilcox, courtesy of the Rodeo Drive Committee “The total increase in hotel rooms in the area after Cheval Blanc opens will be very limited - a net increase of just 21 rooms in the city,” he wrote.Ī view of Rodeo Drive. LVMH has closed the hotel and has other plans for the property, although Melwani would not divulge those plans. He pointed out that more than one year ago, LVMH acquired the Luxe Hotel on North Rodeo Drive, a decades-old five-story boutique hotel hit hard by the pandemic, forcing the Harkham family to sell it for $200 million. It will have just 109 rooms, making it the smallest luxury hotel in the Golden Triangle, with no conferences, events or group business.” “It is important to note that Cheval Blanc will be a very modestly sized hotel.
“Not only will this hotel set a new standard of luxury, but it will also serve as a powerful economic engine that will help keep Beverly Hills an exceptional place to live,” Melwani explained. The Cheval Blanc hotel, designed by New York architect Peter Marino, will have ground-floor retail on Rodeo Drive, restaurants, meeting rooms, a spa and a private club for 500 members. Rodeo Drive encompassing 22,250 square feet, was acquired by LVMH in 2018 for $245 million. One of those buildings, the former Brooks Brothers store at 468 N. He said LVMH has spent years going through a rigorous review process and environmental study that included public meetings where residents were able to express their thoughts and city officials vetted the project replacing four buildings - two on Rodeo Drive and two on Beverly Drive. The former Brooks Brothers store, now shuttered, on Rodeo Drive. “If this effort is not successful, the space will probably be used for retail.” “This will be our one and only attempt to bring Cheval Blanc to Beverly Hills,” he wrote in an email. Anish Melwani, chairman and chief executive officer of LVMH North America, noted this will not happen. LVMH would have to return to the drawing board and submit a new proposal. A “no” vote on either referendum would stop the hotel, in its current form, from going forward. Referendum C takes issue with the development agreement that doesn’t allow the city to change the development rules once the project is approved. Referendum B challenges the zoning change allowing the hotel to be nine stories on the Beverly side while the Rodeo Drive side will be confined to four stories. The signature gathering movement was spearheaded by Unite Here Local 11, a union representing hotel workers and other industry employees, and joined by discontented residents. Inside the VIP Tent at the 2023 Veuve Clicquot Polo ClassicĮarly this year, development opponents gathered enough signatures to prompt a May 23 special election for the city’s 22,000 registered voters to decide on two issues that could make or break the project.
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